Marketing Campaigns
Two years of high-impact visual design and marketing campaigns for a leading digital asset platform — hundreds of posts, viral content, and a signature isometric sci-fi aesthetic.
Client
Mintify
Role
Designer & Creative Lead
Scope
Visual Design, Social Media Content, Brand Campaigns, Illustration, Motion Graphics
Year
2024
Duration
2 years
Over two years at Mintify — first as a freelance hire, then as a full-time product designer — I owned the visual direction for all marketing and social media output. While product design remained my core focus, I created thousands of high-fidelity marketing graphics for our social channels (primarily X/Twitter), with several campaigns going viral. From isometric product showcases to minimalist sci-fi backgrounds, I developed a cohesive visual language that became synonymous with the Mintify brand.
1000+
Graphics produced
2 years
Creative tenure
15+
Viral campaigns
01. The Brief
Mintify needed a steady stream of premium marketing assets that could compete in the attention economy of crypto Twitter. Every graphic had to communicate product value in 1-2 seconds while maintaining brand consistency across feature announcements, partnership reveals, seasonal campaigns, and thought leadership content. The challenge: produce at startup velocity without sacrificing craft. Over time, we continuously iterated and experimented with different styles to capture the rapid pace of the industry and our commitment to high quality design.
02. Developing the Visual Language
Out of hundreds of design explorations, the isometric cyberpunk aesthetic became my signature. Leaning into a minimalist sci-fi visual system (wireframe grids, isometric UI mockups, glowing accents on deep black backgrounds), I created a library of reusable elements that could be rapidly composed into new assets. This modular approach enabled high output without compromising on quality.
03. Key Visual Themes
Isometric Product Views: UI mockups rendered in 3D perspective with subtle depth and lighting. These transformed flat screenshots into dynamic visual statements, making complex product features instantly comprehensible and shareable.
Abstract Backgrounds: Wireframe geometries, orbital patterns, and grid systems that could anchor any message. Designed as a flexible toolkit (swap colors, adjust scale, layer with product shots) enabling rapid iteration without starting from scratch.
04. Campaign Execution
Major campaigns included Season 1 launch, multi-chain expansion announcements (Solana, Base, Bitcoin), token launch ($MINT), and feature releases like omni-chain payment aggregation. Each campaign required a hero graphic, supporting social assets, and often animated variants. I established templates and component libraries in Figma that enabled the team to maintain visual consistency even as we scaled output.
05. Token Launch & Currency Campaign
The $MINT token launch was a milestone moment. I created a signature poster design with bold typography, geometric elements, and Japanese characters to emphasize global reach. The currency campaign visual language established the token as a core component of the Mintify ecosystem.
06. Memecoin Trading & Retro Aesthetics
Beyond institutional trading, Mintify became a hub for memecoin discovery and trading. I created a retro computing aesthetic campaign that made emerging tokens feel accessible and fun. The Macintosh-inspired interface design was a nostalgic nod while showcasing the platform's data density.
07. NFT Collections & Isometric Character Design
Mintify's NFT marketplace required its own visual narrative. I developed an isometric illustration style featuring stylized character cards with real-time pricing, floor data, and profit tracking. These assets made abstract trading concepts tangible and collectible.
08. Cross-Chain NFT Minting
As Mintify expanded to multi-chain NFT minting, I created a visual system explaining the technical concept. The cross-chain diagram became a hero asset, communicating complex blockchain infrastructure through clean, glowing node architecture.
09. MintAI Agent
The introduction of MintAI — an autonomous trading agent — required a new visual language. I created a conversational interface aesthetic that made AI-powered trading feel natural and intuitive, emphasizing the agent as a helpful assistant rather than a black box.
10. Developer Platform & API
To support third-party builders, Mintify launched a developer platform. I created visual assets that communicated openness and extensibility — stacked envelope metaphors and clean modular grids that invited developers to build on the platform.
11. Brand System Icon
The app icon design distilled the entire brand essence — the mint plant mark rendered with precision geometry and set against a circuit board substrate. This icon appeared across iOS, Android, and desktop, becoming the visual anchor for all product touchpoints.
12. Mobile & Lifestyle Content
Beyond product UI, I created lifestyle photography compositions and mobile device mockups that showed the platform in context. These assets bridged the gap between technical capability and user benefit, making abstract blockchain concepts tangible and aspirational.
13. OOH & Conference Activations
The visual system extended beyond digital. I designed out-of-home advertising mockups for subway and billboard placements, plus conference booth graphics for major crypto events. Maintaining brand consistency across physical and digital touchpoints required careful attention to resolution, viewing distance, and environmental context.
Josh's work defined our visual identity during our most critical growth period.
— Head of Marketing, Mintify
14. Reflections
This engagement taught me that great marketing design isn't just about individual assets, it's about building systems that scale. By investing early in a modular visual language, I could maintain high craft standards while meeting aggressive content calendars. The isometric sci-fi aesthetic I developed became inseparable from Mintify's brand identity, proving that even in the fast-moving crypto space, distinctive visual design creates lasting competitive advantage.